Masaganang Agrikultura, Maunlad na Ekonomiya!

Meeting with Major Retail Chain Owners (January 21, 2025)

Author: DA Press Office | 22 January 2025

Agriculture Secretary Francisco P. Tiu Laurel Jr. met with representatives from supermarkets, groceries, and convenience stores on Tuesday to discuss a government-led initiative aimed at stabilizing rice prices and improving access for Filipino households.

With over 3,200 retail outlets, including SM, Robinsons, 7-Eleven, Puregold, and MerryMart, the DA sees these networks as crucial in reaching millions of consumers daily. “This is a solution that we believe will stabilize rice prices faster and more efficiently,” Sec. Tiu Laurel said. “But we need to find the right balance to operationalize this properly and secure everyone’s cooperation.”

The program will be piloted in Metro Manila, where rice prices remain high despite tariff reductions and falling global rates. It features two key components: 1) P29 Rice – Aging stocks from the National Food Authority (NFA) for vulnerable sectors; and 2) Rice-for-All (RFA) Program – Offering various rice grades, including RFA5 (5% broken), RFA25 (25% broken), and RFA100 (100% broken), or Sulit Rice.

Food Terminal Inc. (FTI), a government-owned corporation, will handle the supply and packaging of rice distributed through participating retail chains. ### (Photos by Alan Jay Jacalan, DA-AFID)